Jade Beatson

Jade Beatson is a Perth girl, born and raised. It's undeniable that she possesses the entrepreneurial spirit, creativity and ambition that characterises our Small City! Owner of 'Little Lies' - an online shop stocking fashion and homeware with a 70's flair - Jade has recently expanded into a physical retail premises in Dundee. 

Before Little Lies, Jade freelanced doing what she does now but for other independent companies. Once she realised it was about time to use her skills to create her own business - and after a heavy night involving an epic gig, and many cocktails! - Little Lies was born - your new worst kept secret source of rock 'n roll inspiration! Settle in and read our feature with Jade below.....

Tell us the weirdest / funniest thing that has ever happened to you at work?
I once worked as Assistant Stage Manager on the tour of Dancing Shoes, the musical about George Best’s life. When the tour went to Manchester, Calum Best came to see the show. He was a bit tipsy afterward and got down on one knee and asked me to marry him.

What signals the start of your days off?
I’m not sure, it’s been so long since I had one!

What might people be surprised to know about you?
I studied to be an electrician for live events at uni. Lighting for the stage was my thing, until I realised I didn’t have the patience to do things methodically and not result in regular electrocution.

What is at the top of your bucket list?
I’m desperate to go to Morocco on a buying trip… I’d lose my mind in amongst all the incredible homeware and accessories I’d be able to stock in the shop!

What is the worst job you’ve ever had?
I actually haven’t had a job I didn’t like. The only part that’s ever been a struggle is getting up in the morning!

Who or what inspires you?
Music is the main driver behind all our creative decisions at Little Lies. Our products tend to be named after or inspired by song titles, and there’s usually an iconic musician in mind when we’re styling the clothes for photoshoots. Being named after a Fleetwood Mac song, it’s no surprise that the 70s music scene is our main inspiration!

Tell us about the day you’d love to live again? 
It would have to be the day Stuart proposed! We were in New York and visiting Central Park when he got down on one knee, then we had champagne in the boat house. It was perfect. I was so jet lagged that evening though that I almost fell asleep during dinner. Re-living that day whilst a little more awake would be nice!

What’s the best part about your job?
Being able to throw myself into different tasks throughout the day. I get bored easily, so love being able to switch between multiple elements of the business. It makes it manic, but it keeps me on my toes!

The best part about Little Lies though has to be happy customers. Seeing people falling in love with an item of homeware or feeling amazing in their new outfit is what drives us to continue to find exciting new product and deliver great customer service.

Complete this sentence; the best things in life are….
Good food, good wine and good company.