A Real Fly Fashion Guy!

It's one of those genius you-couldn't-make-it-up stories, where a Perthshire fly-tying business picks up a phone call from THE International Fashion House that is Chanel and suddenly his Holographic Vinyl has a starring role in a promotional video! 

I know what you're thinking - she's been foraging and picked the wrong mushrooms! But this is all very real. 

Flybox, who are based at King James VI Business Centre, is one of the UK’s leading fly-tying material brands. Owned by Ian Christie, the company is is the discerning choice of leading anglers and fly-tying enthusiasts the world over.

Each day Ian deals with global orders for his fashionable range of synthetics, tinsels and natural materials, most of which are used in the tying of salmon and trout flies.  Imagine his surprise then, when a request for a selection of their innovative products arrived from Chanel!

“At first I thought I was hearing things – it’s not every day you get a call from Chanel asking for fly fishing products! I may have asked them to repeat their request because I was so taken aback. But, we had exactly what they needed, and we were able to despatch it to them in the timescales they needed so I was glad to be of assistance.

“I was curious what they would be using the vinyl for – they had ordered such a large quantity of it, so I asked. Apparently it will feature in a promotional video for their running shoes - I can’t wait to see the finished product. Let’s hope that together they are a runway success!”

Without knowing a thing about fly-tying I was desperate to find out EXACTLY what they'd ordered. Fishermen among you will understand the next sentence I'm sure! 

Chanel ordered High Definition Hotspot and Holographic Vinyl, normally used for fashioning fly cheeks, wings and bodies but in this instance it will go on to be used in a film to promote Chanel’s Autumn/Winter range of running shoes.

As if by serendipity, Coco Chanel started her career in fashion as a milliner and would have been perfectly au fait with the types of materials sold by Flybox, many of which are used by modern milliners, as well as fly-tyers.

So, you see, not every unlikely story is the reserve of a Hollywood movie plot. Thank-you Ian and the creatives at Chanel, you've made our day with this feel good story! 

Photograph : Chanel News

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Flybox is one of the UK’s leading fly-tying material brands, exporting across the world. In the same way Chanel revolutionised fashion, Flybox has revolutionised the fly tying world’s material offering, developing cutting edge technical synthetics and a full spectrum of colourful choices for those engaging in the art and sport.

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